Lab-Grown Diamond Luxury Arrives And It's Classic
Last updated on 06 Jun 2023, 5:54am1 min read
Harry Winston Would be Proud...

The team at Classic Grown Diamonds, one of India's foremost prime growers, has taken the first leap into (very) upmarket lab-grown diamond fine jewelry. And results are reminiscent of Harry Winston finest.

In an interview with your intrepid reporter, on the last day of the JCK 2023 show, Nitigya Pachisia, head of business development for Classic Grown Diamonds told us:
"Retailers have ordered multiples of these statement styles already so they are sure to get them in their stores. In many cases they already have a customer picked out."

The brand imagery that Classic has created is stunning as well and this will certainly further drive differention for this new collection.

Nitigya added:
"Based on the reaction of this first launch, we believe there will be international acceptance. It's a big, global lab-grown diamond market and we want to capture the upper end tier of it with the luxury lab-grown diamond retailers and their consumers."
