Lab-Grown Diamond Luxury Arrives And It's Classic
Last updated on 06 Jun 2023, 5:54am1 min read
Harry Winston Would be Proud...
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The team at Classic Grown Diamonds, one of India's foremost prime growers, has taken the first leap into (very) upmarket lab-grown diamond fine jewelry. And results are reminiscent of Harry Winston finest.
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In an interview with your intrepid reporter, on the last day of the JCK 2023 show, Nitigya Pachisia, head of business development for Classic Grown Diamonds told us:
"Retailers have ordered multiples of these statement styles already so they are sure to get them in their stores. In many cases they already have a customer picked out."
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The brand imagery that Classic has created is stunning as well and this will certainly further drive differention for this new collection.
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Nitigya added:
"Based on the reaction of this first launch, we believe there will be international acceptance. It's a big, global lab-grown diamond market and we want to capture the upper end tier of it with the luxury lab-grown diamond retailers and their consumers."
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