Lab-Grown Diamond Market Intel 17Jan2023 FREE Preview
Diamonds are for Everyone- The India LGD Market Update. THE MVEye Lab-Grown Diamond Market Intel Report interviews Anup Zaveri, partner in Real Illusion, one of the highest quality CVD growers in India.
In this exclusive interview, Anup provides his insights into the Indian market, LGD pricing and his perspective on the cannibalization of the mined diamond market by lab-grown diamonds.
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Next Stop In The Global Lab-Grown Diamond Expansion
A group of London-based, female-founded jewelers are bringing a new look to this old town...
Kimai image
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IGI Details Inclusions Seen in Lab Grown Diamonds
John Pollard, Senior Director of Education for IGI, discusses unique inclusions in both CVD and HPHT grown diamonds.
John Pollard, Senior Director of Education for IGI
IGI's Senior Director of Education recently wrote a detailed anaylsis of inclusions that are unique to CVD and HPHT grown diamonds and the insights are fascinating.
Key takeaways from this analysis:
In the HPHT process, a metallic catalyst is used to dissolve the carbon which migrates to the diamond seed, stimulating the growth process. Logically, pieces of that metal catalyst, which do not melt entirely, can become trapped within the diamond crystal.
Metallic iron or nickel inclusions are one of the more distinctive features of HPHT lab-grown diamonds. Such inclusions are made of undissolved flux which solidified as the lab-grown diamond cooled.
Commonly seen in HPHT lab-grown diamonds, metallic needles can be large or very fine. They frequently follow the growth pattern of the lab grown crystal, aligning themselves along crystal faces and edges.
Chemical Vapor Deposition (CVD) causes carbon atoms to rain down on a substrate of diamond seed, growing diamond in vertical layers.
These carbon inclusions, seen in CVD lab grown diamonds, take on a comet-like appearance. They are formed when crystal growth continues after the appearance of dark/opaque inclusions; i.e. non-diamond carbon which subsequently disturbs the continued growth process.
Planar Clouds are groups of minute to very small growth remnants which occur on a single geometric plane. Planar clouds form due to stops and starts in the vertical CVD crystal growth process.
Fun fact: Some HPHT grown diamonds have enough metallic remnants to be picked up with a magnet.
HPHT grown diamonds may also be falsely identified as moissanite by handheld electronic diamond testers, which measure electrical conductivity.
All images are courtesy of IGI
A Pricing Manifesto- Part Two
We had them running down the corridors from our post last week about the need for lab-grown diamond prime growers to get off Rap based pricing. Here's part two...
We heard from several prime growers, jewelry manufacturers and retailers all expresssing interest in exploring how they can help transition the lab-grown diamond supply chain off of the Rap based pricing that currently dominates the market.
So here are some thoughts on the next steps:
Please answer 7 easy multiple choice questions for us about how lab-grown diamonds are priced in the wholesale market.
These questions should take less than 2 minutes to complete. All responses will be kept confidential and only reported in aggregated statistics.
Just Say No to Rap Based Pricing
If you want to learn more about how you can END LGD RAP PRICING IN 2023 contact me here.
Key Steps to End Lab-Grown Diamond Rap-Based Pricing in 2023
Identify long-term thinkers vs. short-term traders of your product.
If a customer does not add value to your product, they should not be a customer.
Stop giving your worst customers (short-term traders) your best pricing.
Start offering your best customers (who are thinking long-term about your product and adding value) your best pricing and the most support.
Yes, cash is king, and we all need cash flow to run our businesses, but short-term cash flipping is exactly what has gotten us where we are today.
Learn to love NO!
Differentiate your product even as your short-term customers continue to tell you there is no difference.
Emulate the semi-conductor business, the bakery business, the space tech business, the defense business--grow your product to the specs your customers need.
Don’t grow for inventory (just because you can); grow for long thinkers that add value to your product.
Incentivize customer projections, long-term relationships, and purchase orders for consistent, repeatable products.
Figure out exactly what it costs you to grow diamonds of different sizes, shapes, and qualities.
Add a healthy margin to your precise costs and tier your pricing based on your best customers, not your worst customers.
Embrace Environmental, Social, and Governance (ESG), chain of custody, traceability, and community benefits. Make it 3rd party certifiable, don’t just greenwash it. Don’t let any customers tell you it’s not important. It is very important to consumers, and they are paying a premium for it.
Define and detail all the value drivers of your product (not just lower price).
Improve your presentations to customers to be much more about all your value drivers, all the time. Make sure everyone in your company is singing from the same hymn sheet.
If you want to learn more about how you can END LGD RAP PRICING IN 2023 contact me here.
Research Identifies Top Consumer Lab-Grown Diamond Brands
Swarovski, Brilliant Earth and James Allen were the top three in Global Voices- THE MVEye 2022 International Lab-Grown Diamond Consumer and Trade Market Research Report
Beth Gerstein, CEO Brilliant Earth
Despite the recent changes and a few tumultuous years at Swarovski, the brand still resonates strongly with consumers and it topped the chart in awareness for lab-grown diamond brands in our most recent research--
The complete study report is now available on THE MVEye website. Subscribers to The MVI LGD Market Intel Report can receive the report for FREE (a $250 value).
In fact, in a true test of strength, both Swarovski Created Diamonds (formerly called
James Allen, one of the Signet brands, tied for second place in this study while Ada Diamonds, the high end lab-grown diamond retail brand that recently scored Venture Capital funding tied with Pure Grown Diamonds for third place.
Lindsay Reinsmith and Jason Payne of Ada Diamonds
The complete study report is now available on THE MVEye website. Subscribers to The MVI LGD Market Intel Report can receive the report for FREE (a $250 value).
THE Lab-Grown Diamond Pricing Study is Still Live!
Take this quick (7 multiple choice questions) study to help us learn what you think about lab-grown diamond pricing.
THE MVEye Lab-Grown Diamond Market Intel Report Lab-Grown Diamond Pricing Study is now ready for your answers.
Please answer 7 easy multiple choice questions for us about how lab-grown diamonds are priced in the wholesale market.
These questions should take less than 2 minutes to complete. All responses will be kept confidential and only reported in aggregated statistics.
Thank You
