LGD News Week Of 22Aug2022- FREE Preview
Rosario Dawson in new campaign for Pandora Brilliance
Pandora Brilliance Coming to USA
Pandora, the world's largest jewellery brand, has announced it is launching lab-created diamond jewellery in the U.S. and Canada. The introduction marks a milestone for the world's largest diamond market, where more consumers will now be able to buy diamond jewellery. Subscribe now to read the full story and all the past stories from THE MVEye's LGD Market Intel Report.
The New Young LGD Upgraders
Here's a relatively new demographic phenomenon that's showing up at lab-grown diamond jewelry retailers and ecomm sites....Subscribe now to read the full story and all the past stories from THE MVEye's LGD Market Intel Report.
Is 8X Guaranteed Premium in LGDs?
Prime Growers, wholesalers and retailers of lab-grown diamonds are reporting that the new 8X Cut Grade from GCal is returning guaranteed premium in lab-grown diamond transactions throughout the pipeline...Subscribe now to read the full story and all the past stories from THE MVEye's LGD Market Intel Report.
How LGD Retailers are Succeeding
Jeffrey Debs, a Philadelphia-based jeweler and gemologist, thinks a perspective shift is in order for some retailers, explaining,
“If you desire success in selling lab-grown diamonds, you must first have a strong belief in the product as a serious contender—one that’s only now gaining considerable traction—and offer it at the same time as earth-mined stones, not as an afterthought.”
“You must also be spending a good amount of time educating yourself on the history, science, and methods of production for the product, and constantly keep up on the ongoing development of lab-grown diamonds and the ever-changing value story.”
THE MVEye Core 3.5 LGD Consumer Segments
Opportunities, strategies, and percentages for selling LGDs to consumers
THE MVEye, the leader in market research for the global gem, jewelry and watch industries, has released its latest report entitled THE MVEye’s Core 3.5 LGD Consumer Segments. Subscribers to THE MVEye LGD Market Intel Report receive this report at no cost (a $250 value)...
“We’ve been researching the consumer and trade lab-grown diamond markets since 2004. This report presents the core 3.5 consumer segments that our research has consistently pointed to as driving the explosive global growth of LGDs,”
said Marty Hurwitz, CEO and co-founder of THE MVEye.
“We have defined the opportunities, strategies and closing percentages successful jewelry retailers are achieving when selling LGDs to each of these consumer segments.”
Key findings revealed in the report include:
*The five-year growth plan of consumer demographics shows a long runway of sales and profit opportunities with the Core 3.5 LGD consumer segments.
*Ironically, these consumers are not all about the digital shopping experience. They are also very interested in custom designed jewelry and concierge experiences, in store, in social and on ecommerce sites…and they are willing to pay for it.
*These consumer segments don’t buy products from stores, they buy from brands. The brands with the most opportunity to sell these consumers are those that share their values and offer them the ability to purchase seamlessly via any platform- when and where they want it.